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Non-Profits and the Social Networking Mindset

Dec 03

Why is it important for non-profit organizations to develop a social networking mindset? First off, what is a social networking mindset? Beth Kanter posted a blog on Hubspot which stated that the social media mindset is “a new style of leadership that works through active participation, openness, decentralized decision-making, and collective action. It requires that nonprofit leaders have an awareness of the organization’s networks and are listening to and cultivating these networks in order to achieve impact.” The social networking mindset emphasizes two-way networking communication over one-way broadcast communication.

Kanter describes the four phases of the social networking mindset and how they apply to the various stages of social networking complexity within non-profit groups.

The Crawling Phase. Non-profits in the crawling phase do not use social media or social media marketing on a consistent basis and they do not subscribe to analytics to measure their progress. Their overall social media communications strategy requires more time, greater detail, and further development. Some organizations will find it challenging to adapt from a broadcasting mindset to a networking mindset.

The Walking Phase. Organizations in this phase employ the power of social media more willingly than do non-profits in the Crawling Phase. These non-profits have better knowledge concerning social media in general but need to develop a more direct strategy to support short-term and long-term goals. Walking Phase organizations use the information obtained through analytics and metrics to advance interaction with their audience and to formulate content and best practice policies.

The Running Phase. Non-profits in the Running Phase incorporate several social media platforms into their integrated marketing strategy and apply metrics to everything that they do. Kanter notes that Running Phase organizations, “have a formal ladder of engagement that illustrates how supporters move from just hearing about your organization to actively engaging, volunteering, or donating to your organization. This is used to guide strategy and measurement. They visualize their networks and measure relationships. These organizations practice basic measurement religiously and use data to make decisions about social media best practices.” Everyone in the organization is involved in the social media strategy. Runners invest in community managers whose job it is to engage people across a variety of social and media platforms. They use an publishing calendar to keep their content publishing on the right pace and are constantly evaluating their content and strategy to look for ways to improve.

The Flying Phase. Flying Phase organizations have learned from each of the previous phases and understand how to utilize everything from the Running Phase with a few additions. Flyers learn to take failure with success and realize that there is value and understanding to be taken from both. Flyers are intertwined into a growing network of organizations and people with a mind for social change and growth. They use all of the available tools on hand to continue to reach out, connect, and improve.

Benjamin W. Luffkin is an online marketing enthusiast. If you are interested in learning more about atlanta web design, then he invites you to visit www.interactivemarketing.net . Also published at Non-Profits and the Social Networking Mindset.

Benefiting From an internet based Marketing Agency

Apr 27

Whatever the type of company you own, using an internet marketing agency can help your business grow. In today’s world, the Internet is amongst the main methods potential customers search for products and services. Therefore, the benefits of digital marketing companies are continuously growing.

More Traffic

Website marketing agencies are experts in delivering people to your web site. Although you can aim to get more traffic yourself, web marketing companies are trained in the art of driving increased traffic to web sites. Not only will a professional online marketing specialist improve the amount of targeted traffic that will reach your web site, they can also help you save a lot of time and headache by doing so. Online agencies concentrate on improving traffic in a number of ways. Normally, a marketing company may add keywords in your web site that increase its odds of coming up on search engine results. Not only that, but professional internet marketing agencies also know the best web directories to set your site under.

Another World

While it might be convenient if the Online and real world could combine nicely to make one community, the truth is that website marketing is a lot distinct from any other kind of marketing. Unlike conventional advertising through which different methods are utilized, online marketing requires a harmony of characteristics. An experienced internet marketing agency are dedicated to mastering this and can assist you in finding the best marketing methods for your organization’s home within the Online World.

Written Content Matters

When it comes to internet advertising, subject material is crucial. A skilled internet marketing agency is going to know the way manufacturers communicate with eath other via the internet. For that reason, a marketing company will be able to ensure that your company is the center of attention. Essentially, qualified online marketing companies remove the guess work out from intelligent marketing around the Web.

A Strategic Solution

Too often, businesses without help from a web based advertising and marketing agency make marketing and advertising actions that aren’t clearly planned out. A marketing and advertising company expert has a method; marketing and advertising techniques are made for a purpose. Ultimately, you can be sure that your company will have a good internet marketing base by hiring a web-based advertising specialist.

Simple Tracking

In addition to their incredible marketing knowledge, agencies also carry the capability to see if their particular methods are working, or not. By means of online analytics, an internet advertising and marketing agency has the ability to keep track of the amount and kind of website traffic going to your business’s site on the web. Because of this knowledge, your organization and advertising agency will be able to acquire content that will aid upcoming advertising efforts. Whenever determining if you should contact a professional agency to help your company around the internet, you shouldn’t think hard. While it may cost money to begin with, an online marketing and advertising company is bound to help you save money in the end. Don’t think twice, locate your website advertising and marketing agency and get started immediately!

With the help of online marketing agencies, you can run a successful marketing campaign.