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AuthorRank And Its Importance

Feb 08
2013
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As far as ranking a website is concerned, publishing quality content matters. In fact, in SEO content is considered king. And this standard has remained true and effective despite the big changes that search engine companies have implemented in the recent years.

This is why it isn’t surprising when Google’s next in line move to give user better results has something to do with content. Google is planning to implement AuthorRank so they can identify authors and check the originality of their works. AuthorRank is not an algorithmic update but it can contribute to the rating that is given to a particular web page or site.

If this will be implemented, it can help give justice to quantity versus quality content issue. If duplicating websites is so easy to do these days, what more in duplicating content? Duplicate content badly affects the traffic of the website where the content is originally posted. Some legitimate websites even have poor ranking compared to those that publish duplicate content. This certainly is unfair.

How does Google identify the author of particular web content? Google identifies an author through his or her Google+ profile and Google authorship. A person’s profile on Google+ will give face to the by line and digital signature that comes with the published content. Hence, any agent (as how Google calls an author) needs to register in Google+ and link his or her account to the website where he or she is writing or contributing articles.

While AuthorRank is just a factor that can influence the ranking of a website, this move has the potential to help recognize authorship and punish websites that publish duplicate content. So it pays that website owners have an SEO team that is updated with the changes that search engine companies implement every now and then.

That is not a problem for website owners in Singapore because most SEO Singapore companies know the latest in web optimization. In Singapore SEO is taken seriously by web masters and this signifies the competition is tough among SEO firms in the country. This is beneficial to clients because it gives them many excellent service providers to choose from.

For related articles on SEO Singapore or visit www.magicwebs.com.sg

Written by Harold Chan in: Search Engine Optimization | Tags: , , , ,

Ways In Which You Can Persuade The Top Management Of Your Company To Invest More In SEO

Dec 09
2012
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Yes, it is possible for you, the webmaster, to convince your company’s top management to invest more in Search Engine Optimization or SEO. This is against a background where you may be having members of the top management team being of the view that search engine optimization should be catered for ‘within the IT budget.’ However, you should know that Search Engine Optimization benefits more than the IT department; it has a wider reach. The whole company will actually benefit from it since it affects its overall visibility. Should top management insist that SEO be financed within the IT budget only, that shouldn’t be a problem. But in order for SEO to be in place and fully operational, there is a need to increase the IT budget.

To persuade the top management of your company in this direction, you of course have to start by explaining to them what exactly search engine optimization is. Do not immediately leap to the assumption that they already know what it is. Odds are they don’t really know enough about internet marketing and thus do not really understand how it works, To make them understand easier, it would be better if you use simple words and layman’s terms. Skip the industrial jargon. Don’t imagine that using more jargon will make you look more credible as an expert: it will only confuse the executives. Once they understand what search engine optimization is, you can proceed to make attempts to make them invest more in it. The following are a number of ways with which you can accomplish that.

First, you have to drive in the reason why investing more in SEO would significantly increase the company’s investment and, simultaneously, the organization’s credibility. It has been the practice of many people to go online to buy products. They usually go for the first links or choices because they think they’ve been named first for a reason. Even the more sophisticated people who are actually aware of how this whole thing works still end up with this predicament. It seems to be a subconscious thing. It would be easier to convince the top management about the importance of this purchase.

The second way in which you can persuade the top management of your company to invest more in SEO is by demonstrating to the top executives how greater investment in this area can lead to huge savings in other areas. One way to do this would be to show them how, exactly, you will be able to lower your expenditures in the long run if, from the start, you’ve already had invested on search engine optimization. That would be when, on account of your company’s website being on top of organic search results (due to search engine optimization), you no longer need to spend cash on pay per click advertising.

Every business aims to make profit in the end. You can easily convince your top management to invest more on SEO once you have shown them how this would be useful in increasing your company’s profit margin. Better operational results as shown by facts and figures would prove to be far more convincing, and the top management will have an easier time agreeing to invest more on search engine optimization for the company.

Looking for seo company in alabama ? Get instant advice by visiting http://www.firstseofirm.com/ .Searching for SEO service firm ? Get instant advice by visiting firstseofirm.com, we will devote ourselves towards developing the optimization process essential to improve the ranking of your website and bring it to the top of any search results page.

Written by Crystal Elbert in: Search Engine Optimization | Tags: , , , , ,

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