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Experimenting with SEO

Oct 13
2012
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Have you ever wondered how Google decides the order for their search results? How some sites make it to the top while others stay hidden in the Internet abyss? The truth is there are thousands of factors that come into play for Google’s PR (Page Rank) algorithms.

I’m Brett Miller. You may have a few friends named Brett and I’m willing to bet you know many Millers. If you search “Brett Miller” on Google you’ll be left with an incredible 18 MILLION results! How do you get listed with that kind of competition?

Which brings me to this experiment. Because my name is insanely common it seems like the perfect variable for a search engine ranking experiment. First we need to take a look at what steps are involved with SEO.

Step 1: Keyword Optimization

Begin by building a site optimized for your keywords. Use tools like Adwords or Market Samurai to find popular words or phrases with minimal competition. I don’t really have a choice in this case and changing my name is not an option. Try to get your keyword in the URL. Make sure your meta description contains your keyword and try to use it in your H1 tags, H2 tags, 1st paragraph etc. DON’T OVERUSE KEYWORDS. Google will punish you for spamming.

Step 2: Content

Although this article may seem self-serving, I’m trying to add value by providing a lesson. If you produce garbage content viewers won’t link back to it. It’s that easy! Your posts, videos and more should be well put together and relevant. That goes for guest posts, marketing, tweets and anything connecting back to your site or brand.

Step 3: Social Media

Google released a major update to their algorithms in July of 2012 which punished spammers and highlighted social media. I suspect this has something to do with Google+. Make sure to have a brand presence on Facebook, Twitter, Google+ and LinkedIn. Take advantage of linking back to you site.

Step 4: Backlinks Are Critical

Let’s review the point of this article. Backlinks are links from other sites pointing to your site. Ideally those sites are relevant to your site and the hyperlinks contain your keywords. The more relevant links on the web, the higher your page ranking. The bottom of this article will contain backlinks to my personal website. I’m currently ranked 1 on Bing and Yahoo, but 12 on Google. I plan on submitting versions this to article to a few directories and waiting a few weeks to see what happens. Wish me luck and check back for the posted results!

Learn more about Brett Miller, then visit Brett Miller’s marketing site on how to choose the best Web Marketing Strategy for your needs.

Written by Brett Miller in: Search Engine Optimization | Tags: , , , ,

3 Key Off-Page Search Engine Optimization Methods

Aug 07
2012
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On-page search engine optimization is most definitely one of the vital techniques if a website manager might like to enhance the outcomes for his or her web site’s searchability. Nonetheless, on-page SEO typically includes technical abilities. Why? Not a lot of individuals are HTML lovers. This is commonly everything has to be adjusted to do a superb job in enhancing site.

What if a geek buddy currently did the on-page optimization and now you wish to know exactly how you can add to the “search engine goodness” of your internet site? Off-page optimization is the next action. And the outcomes you will certainly need to pine for are one-way back links. Why? This is just how several of the significant search engines such Google, Yahoo! and MSN rank internet sites. The even more back links from pertinent websites with really good web page rank, the merrier.

So exactly how precisely do you gather back links?

It’s not a simple activity however it’s most definitely less nerve-wracking than HTML if you are not the techie kind. Right here are some off-page SEO techniques:

1. Post Advertising

Quality material has actually been found out to be genuine king. Everybody is famished for fresh and quality information and supplying it will certainly make back links go pouring in. It assists a whole lot to be an intense author to be effective on this undertaking. Even, engage in the appropriate method of using a resource box. It ought to just feature a site that has details pertinent to the post you submit to post directory sites.

2. Online forum Involvement

Try to find online forums that are relevant to your site’s material and continue sharing info that will certainly be needed for the members of the online forums. Your trademark or that tag-along message at the last part of each of your posts is everything will certainly work with your off-page SEO campaign. Keep it straightforward and ensure that it transmits something about your site. Find out ways to hyperlink to make it effortless for individuals who wish to see your internet site.

3. Blogging

Weblogs or internet logs are now the most prominent tools of SEO specialists. Aside from being easy-to-update, they do not need a too official tone, which is just what several readers are into. Casual dialog which can be achieved with readers leaving remarks and the blog site writer replying to the remarks is just what even keeps blog sites fresh and search engine friendly. Keeping a blog site that’s once more appropriate to your site’s material will certainly keep the search engines in touch with your website. Do not forget to have a link on your major site from your weblog.

The secret to be effective in doing these off-page SEO techniques is to be regular. Submitting quality posts to sites at the very least 2 to 3 times a week and routinely producing material for your customized blog site is a sure method to make your website stand out. Online forum involvement ought to even be something done more often because it will certainly not just assist you up your internet site’s appeal with the search engines however additionally make you find out brand-new stuff from additional online forum members’ engagement. Additionally, if you find out that you do not take pleasure in these stuff, there’s constantly a plan B – choose somebody to do them for you!

Looking for a good SEO, services that will stand the test of time? Then checkout this website: http://www.websitestrategies.com.au/ .

Written by Basil Moon in: Search Engine Optimization | Tags: , , ,

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