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AuthorRank And Its Importance

Feb 08
2013

As far as ranking a website is concerned, publishing quality content matters. In fact, in SEO content is considered king. And this standard has remained true and effective despite the big changes that search engine companies have implemented in the recent years.

This is why it isn’t surprising when Google’s next in line move to give user better results has something to do with content. Google is planning to implement AuthorRank so they can identify authors and check the originality of their works. AuthorRank is not an algorithmic update but it can contribute to the rating that is given to a particular web page or site.

If this will be implemented, it can help give justice to quantity versus quality content issue. If duplicating websites is so easy to do these days, what more in duplicating content? Duplicate content badly affects the traffic of the website where the content is originally posted. Some legitimate websites even have poor ranking compared to those that publish duplicate content. This certainly is unfair.

How does Google identify the author of particular web content? Google identifies an author through his or her Google+ profile and Google authorship. A person’s profile on Google+ will give face to the by line and digital signature that comes with the published content. Hence, any agent (as how Google calls an author) needs to register in Google+ and link his or her account to the website where he or she is writing or contributing articles.

While AuthorRank is just a factor that can influence the ranking of a website, this move has the potential to help recognize authorship and punish websites that publish duplicate content. So it pays that website owners have an SEO team that is updated with the changes that search engine companies implement every now and then.

That is not a problem for website owners in Singapore because most SEO Singapore companies know the latest in web optimization. In Singapore SEO is taken seriously by web masters and this signifies the competition is tough among SEO firms in the country. This is beneficial to clients because it gives them many excellent service providers to choose from.

For related articles on SEO Singapore or visit www.magicwebs.com.sg

Las Vegas SEO – Choosing The Best Company

Jun 22
2012

It is not very difficult to find a company that will provide you with reliable site engine optimization. You only have to spend some time to collect information about different companies before making up your mind. Your choice will not be wrong if your research is diligent. Finding the right Las Vegas SEO firm will be easier if you consider the following criteria.

Some of the firms that you will find may not be able to produce the kind of results that you need. This is why you should look for a firm with a track record of successful campaigns. This type of company can be found by asking other webmasters for references.

If it is not possible to get direct referrals, the next option is to search on the internet for dependable companies. Pay attention to those that have a substantial number of positive reviews. You could also ask for their portfolio in order to check some of the campaigns that they have handled.

Another important factor that you should consider is affordability. Look for a company that will provide good value for your money. Some of them may try to entice you with cheap deals. The better option is to choose a more expensive package as long as the service is reliable.

Communication is crucial to business transactions. Take your time to find a firm that will give you regular reports and updates of the progress that is being made. It is also vital to have direct access to the experts that will work on your campaign.

The internet is dynamic and changes happen almost every day. Several strategies will have to be utilized in order to increase the popularity of your website on the internet. If you hire the right Las Vegas SEO firm, the most appropriate techniques will be implemented and the best results will be achieved.

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Before you choose a Las Vegas Search Engine Optimization expert make sure you check out our Search Engine Optimization qualities and attributes.

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