It takes a multitude of links to maintain a website’s ranking. For better or worse, this is the SEO reality of today. Therefore, a successful site must cultivate the best link building campaign possible in an effort to achieve the highest rank for a given keyword, phrase or desired market niche. Are you up for the challenge? Before you launch a link-building campaign without the guidance of a reputable SEO consultant, take the time to review a few link-building basics and strategies to avoid.
Authoritative Links, the most coveted links, are links that are earned because you become a trusted source of information in your field. With a little bit of time, effort and a lot of quality content, your site will acquire authority links and increase in rankings and popularity. Of special note, an authority link is one that must be earned over time; it cannot be bought.
Furthermore, a One-way Link occurs when Site A links to Site B, or vice versa, and a Reciprocal Link is one where both sites backlink to each other, reciprocally. One-way links are those that are self-produced and have minimal SEO value, and reciprocal links are those that may be the result of a link-sharing or link-buying campaign. Note that links that aren’t earned, such as authority links, are basically bought whether cash or trade is tendered.
When developing a customized or best link building strategy for your website, there are two important things to consider, Velocity of Links and IP Diversity.
Velocity of Links is concerned with how fast a site obtains and loses backlinks. For example, a site that gains an excessive amount of links over a short period of time, or one that loses an equal or greater amount of these same links in a short period of time will garner attention from search engine Quality Review Teams.
The second issue is IP variance or the need for diversification among IP addresses. For example, acquiring excessive links from websites that all originate from the same range of IP addresses is also a tactic that is sure to garner negative attention.
The bottom line is that it takes time to build a reputable and reliable network of links. Furthermore, this principle is the cornerstone for a good reputation. Growing under suspicious or unnatural means is an obvious sign of trouble, and you may risk the ultimate punishment of being sandboxed (ignored or blacklisted by search engines).
Avoiding the temptations to use risky shortcuts will allow you to develop an informed, best link building strategy to achieve the level of desired success.
Our best link building service team will continually monitor the success of our marketing efforts in areas that are generating the best search results. The system of values behind the concerns developed here can be seen by clicking here.
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