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Different Types of Inbound Links

Apr 13

[I:https://seomeister.eu/wp-content/uploads/2013/03/BobRichards2.gif]Back-links are simply the online markers aiming to your site. These indicators are textual content or images that are embedded with program code to point to your web page as indicated by the blue anchor text you see all over the place on the Internet. This website about link building explains various permutations of back links.

Google sees these inbound links as an indication of popularity or contribution of your web site. Google weights that signal as the most critical factor in determining how your web site must be ranked within the search results.

You will find different categories of back links which have different amounts of “SEO juice.” Some inbound links have more juice for your web site than others. And while you want the maximum amount SEO juice, it will seem suspicious (and may risk a penalty from the search engines) should your SEO profile not appear organic. Therefore, you want your inbound links to be of assorted kinds propagated over several sites.

Let’s review link categories so that you can target your time and energy on those inbound links which will get you the most advantage. Be aware that Google does not publish a table showing which inbound links they rank more highly. The following information is inferred from test results, studies and common sense. An example of such a test can be found at SEOmoz.


Considering the fact that you can purchase applications such as Bookmarking Demon or SEOnuke that will produce a large number of social bookmarks for you within a few minutes, would you as a search engine grade these kinds of back links highly? Probably not. While these kinds of back links at first at the beginning of the social bookmark era suggested some social reputation, today, these links are typically obtained by way of automated software. Therefore, there isn’t any harm in book marking but to do so manually would be a terrible waste of time and should only be carried out with software. Among the most inexpensive and simplest ways to get this done is employing Onlywire.

Blog Roll and Footer back links

These kinds of back links possess limited value mainly because a large number are generally paid links instead of freely provided by the site publisher. Consequently, the search engines do not consider these types of back links as very authoritative. After being inserted, these types of hyperlinks will be associated with every single article on that blog site and so do not suggest much purposeful attention from the blog publisher to the website getting linked.

Comment Links

Many in SEO think that comment links are “junky” and that they don’t provide virtually any SEO juice since in many instances, these are no-follow links. WordPress, for example, is by default configured to identify a comment link as “no follow” meaning that search engine spiders won’t follow the link in a comment and therefore, will not give you any advantage. However, there are some tests, one of them at the Socialseo site, which shows that these no-follow links DO have benefit. Even though they don’t pass any search engine marketing juice, they at least appear valuable for building relevance i.e. search phrases your web site should rank for.

Comment links are useful and have good value when a pair of conditions are fulfilled:

a) your website, and even better, the particular post to which the comment correlates, has a high page rank b) the web link comes from a post in a website complementing the subject matter of your website

What has no value is to get some computer software that will place 2100 comment links for you over the following dozen hours because it would be merely by chance that any links fulfill the above mentioned 2 requirements. Most of the links will be on low-value internet sites and on topic-unrelated articles.

Contextual back links

An embedded hyperlink is a website link in the center of a phrase of a blog post or other website written content. These back links hold the best benefit given that they suggest that in the process of composing a post, the writer was sufficiently impressed with your articles that he linked to your brilliance. The website link is conscious, specific and topic related. Clearly, contextual hyperlinks via substantial authority blog posts in your area of interest are gold. There are two methods for getting such contextual back links:

a) guest publish on a internet site, meaning you supply a piece of writing that you author with links back to your primary site, or b) bring to the attention of the site owner that you have some written content on your blog site that is so engaging, and recommend that in a future post this individual voluntarily hyperlinks to your composition due to its benefit and pertinence to his site

It’s likely that acquiring guest post opportunities is easier because it requires the other website owner to merely agree rather than change their own composition for your benefit.



Learn more about this topic at Bob Richard’s blog.

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