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Here Are A Few Simple Tips For Your Search Engine Marketing Efforts

Feb 04

Many people, I am sure remember the quotation from the movie Field of Dreams declaring "If you build it they will come", It may be just before some of your times, but that quote was major back in the day. When men and women first started developing websites on the Internet that quote was also correct, but my how things have changed. Those days are over and these days if you need to get a good search engine placement, you need proper SEO.

Below we are going to cover a few simple search engine optimization techniques that you should put in to effect on your current websites and any new web sites you build. Search Engine Optimization can be split up into two separate entities. The two kinds of seo are usually on and off page optimization. On page SEO happens when you create your web pages so the search engines like them and therefore give you superior rankings in the search engine results. Off page Website seo is the process of building back links on other sites that point back to your site. And the more one-way links you have for your specific keywords the higher your site will stand in the search engines for those key phrases.

Once you are ready to start your on page SEO, you’ll find that there are a few basics that are required. Each page you build should be targeted around a couple of keyword phrases. For this situation we are going to imagine you have a weight loss blog as well as your creating a new post and you just want to rank for the words "Weight Loss Made Easy". The main thing to accomplish is to use this key phrase as the title for that page, the search engines love this. Now once you begin creating the subject material another thing you are going to wish to do is to use that phrase in the first sentence of the page. Some individuals are unable to make the keyword phrase fit in to the first sentence and still make it read correctly. In that case make sure it is in the next sentence.

While you are creating the content for the rest of the webpage you will want to incorporate the keyword phrase once for each 75 to 100 words of the article content. For example, lets say that all the written content works out to be 8 paragraphs long, this means that your search phrase will be in no less than 4 of these. And definitely include the phrase in the final part of your content.

Okay now that the written content is optimized it is time to accomplish your off page optimization. All you should do is to start backlink building for that page. In addition, you want to make sure that the inbound links your building use your keyword phrase as the anchor text for the links. So when people click on that phrase they are taken to your site. These types of links are extremely potent in the search engines and the more backlinks you have the higher you will get ranked.

While there are a lot of ways you can create these links, article marketing will probably be the best and easiest way to build a lot of high quality backlinks to your web site. All you have to do is to create a different article on the same topic and include a search phrase targeted link in the piece of content. Once that part is completed take the articles and submit all of them to article directories. When the article directories publish your content articles and other people take them from the article directories and publish them on their websites your getting an additional link.

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