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How to Include Social Media in Your SEO Strategy

Jun 27

Social media is a big part of online marketing and so when it comes to developing your S.E.O (Search Engine Optimisation) strategy, it's important to include your Facebook, Google+, Twitter and any other social networking website in your scheme.

Build Links

If you can create a lot of in-coming and outbound links from and to your site, you can increase the chances of unique visitors being able to find you. Links don't need to just come out of article directory sites, other website and blogs, but you can also create links in your social media profiles too and link to your blog so that folks can be easily directed to your content.

Connect Constantly thru Posts and Tweets

If you've already got a moving on top social networking sites, it's very important to get more Twitter fans interested in your brand. You can do so by posting regularly and always giving your audience something they need. Create content on your website, create videos on YouTube, and add images to your profile so you can post things that are not just regular tweets but are also useful links that your followers will like.

Social Media Buttons

By adding buttons to your blog and internet site, it makes it a lot easier for your fans to share your content with others. The Share and Connect buttons can be placed at the top of your homepage, on each other page and at the base of each page of content so it gives your supporters ample opportunity to post the link on their Facebook page or tweet it. The easier you make it for your visitors to share your content, the more probable it is to be shared!

Fan Pages and Accounts

Start by creating a Facebook fan page, and an account on Google+, Twitter, Pinterest, Tumblr, LinkedIn and any other social sites you can think of so that you are represented in numerous different locations across the social media scene. The more your firm name appears across the web, the more your credibility is probably going to increase and you can be rewarded with a higher Google ranking due to this.

Join Social Networks

There is not any point in joining up to social networks if you are never going to utilise them. There's also no point in trying to enroll to each single social network out there (there are far more than 4000). What you should do as a part of your SEO plan is sign on to the most popular sites (Facebook, Google+, Twitter, Pinterest, LinkedIn, Tumblr, MySpace, Ning etc) and make certain you have a great presence on each of them.

Signing on to each one of these sites is not enough to help you get more followers however. You've got to make certain that you complete your profile by adding a picture and a bio and then start posting continually. This suggests posting quality links and information that your proponents will like and wish to see more of. The better your posts, the likelier folks are to visit your internet site.

Mark Cass owns of Levy Innovation, a promotional strategy firm.He has written for The New York Times, and has written or co-created 5 books. Mark uses Fourerr.com in order to get more followers in an organic way.

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