How to Write A Winning Sales Letter

Writing an advertising letter can be tough and writing a winning sales letter is even harder. Many sales executives and targeted email marketing executives give themselves a headache trying to figure out why they cannot get it correct. Well, to answer this question, they should put themselves in other people’s shoes and ask: what benefit would I receive by reading this advertising letter?

Remember that word benefit which is the important part of this discussion. Many sales people take bits of information from here and there and make a mess out of a marketing letter. They literally throw everything on folks all at the same time and then get what they unintentionally deserve, instant refusal.

After remembering these things, sales managers should apply thought in presenting their letter. The header or the headline is very crucial to any marketing letter. It should ideally target to the customers of your product. One also has to be tactful in use of words. But if you’re bad at the trade, don’t try to do it and be rather straightforward in writing it. The strapline should not be more a line, so try to be as categorical as possible , but with maximum affect. No-one has the time to read each letter in this fast moving era of instant satisfaction. If you are unable to convey your message to the crowd in stipulated time, then you have lost those customers. The headline should start with an advantage being offered to the customer. This guarantees the customer goes to the body of the letter at least.

Now, having made a good effort with the heading, it is the time to work on the body of the letter. How to maintain the level of passion that you created in the customer’s mind with the heading. Once more it’s really important to remember to not to concentrate on features of the product you are attempting to sell but on the benefits and offers you are making to them. Things like how much money it is going to save them and how it might affect their lives should be discussed in the body of the letter. Make them realize a real need for it and compare it with a competitor’s product.

Remember, a person reading your marketing letter will consistently get questions in mind as to how this can benefit me, after every sentence. So be prepared to clear those doubts away and answer the questions. Being a little casual in the approach is most times just fine and also attempt to grab their attention by relating things to real life things. You are able to add a modest amount of humor but unless you’re positive that it won’t be in the bad taste of the reader. Bring in few previous clients to give testimony of your products , but keep the testimonials believable and something that people can get a handle on.

As an internet marketing specailist, Ryan Berner knows the significance of being convincing when writing a promotional letter. He claims this is half of the reason his website advertising company has been a success.

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