Performing business on the internet is filled with many opportunities for mistakes, and inconsistency with your overall strategy has to be a significant one. We do not know why this topic does not get more awareness because it is certainly deserving of it. Still the lack of regularity in almost all you do in your company will have a negative influence on conversions. What is needed with this idea of consistency has everything to do with the dynamics of people and ways we respond to our world. You need to think about how we behave when something takes place that is unanticipated in certain circumstances. There exists an uneasy, ill at ease, feeling related with it, and that is an general negative effect.
Let’s take a look at an instance involving the very standard squeeze page situation so many of us are acquainted with. We have all seen and used squeeze pages when somebody is building an email list for promotion. One common experience is to be delivered to a site after entering our contact information. Naturally what is provided after the person subscribes is the promoters decision. This is the common situation where consistency is particularly important as we will discuss about next.
The characteristics here concern the format, design components and colors of the squeeze page and the site that shows up after that in the browser. The theory of inconsistency comes into play when the two sites are completely different, and the net result is to induce the reader to have a feeling of uncomfortableness. As you may previously suspected, if you design the squeeze page so it is more congruent with the following site, then that uneasy feeling will not occur.
Another related situation concerns all the affiliate marketers and the way they use their marketing. Making review sites has been a very prevalent method, and usually there are several links to outside product pages. Needless to say you cannot cater to all the diverse vendor sales page designs. What is possible, and effective, is to create a site so it does provide a smooth transition to the sites you are linking to. The main point is to never cause a huge contrast since your site is significantly different from anything else. We understand there will be certain interpretation concerned in this situation. Very often an efficient approach is to be aware of this and lessen unacceptable contrasts.
The subsequent essential consideration is all about advertising messages through the written word. We hardly ever see any glaring cases of inconsistently written communications regarding email marketing. However you can induce problems in what you promote to any audience if it represents an abnormal or significant departure from what they are used to getting from you. This does not seem to be as much of a problem as design clashes, in our somewhat wide experience. But yet, we do see it at least a few times a week, and so that only indicates there is a lack of understanding of the need to have consistency in all of our advertising funnels.
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Andrew Parker is an affiliate marketer and recommends that you check this out: make money online for free . Visit also http://www.makemoneyhobby.com.
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