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Social Media Trends 2013

Jan 03

As we are coming to the final days of 2012, now is a good at time as any to take a look at the top 5 social media trends of 2012 and what 2013 has in store for you.

This year we have seen social media evolve on a massive scale and this certainly looks to continue into 2013. Many businesses can now see what social media can do for them and have jumped whole heartily onto the social marketing band wagon.

There is more to social media than posting updates now. Businesses are noticing social media is having a really positive impact on their search rankings too. Social media marketing has a positive affect on your algorithms and is helping to drive more traffic to your website, which grows your consumer reach and your business.

Over the past 12 months Facebook have made many changes including the introduction of Timeline. Timeline allows businesses to develop their brand online, reach a wider audience and develop a fan base. By using Facebook for your business marketing you can interact with your fans on a much more personable level and still manage to promote your brand whilst gaining valuable feedback.

If you’re a business to consumer company then Pinterest can really help drive referral traffic to your site more than other social networking sites. The Pinterest platform has been making waves this year especially in the USA, so it’s certainly worth considering as a social media marketing tool.

Marketing has always been essential for businesses and online marketing is now the quickest and most cost effective way to market your business. You really want your audience to shout about your products, services and information so having a social share button on your website pages and blog is a smart thing to do.

2012 has seen social media steam ahead and 2013 will be no different. Social media should be a huge part of your marketing plan that turns social investments into bottom line results.

If you’re interested to know more about social media trends and social media marketing get in touch with Sure Communication to find out.

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