What’s a Lead Generation Website?

A lead generation website is one that encourages a visitor to make an inquiry or opt in to get further information about goods and services.

When setting up a new website for the purposes of lead generation, or changing a site that hasn’t got an opt-in box, consideration should be made when choosing an email program.

Lead Generation Website Autoresponders

There are many excellent firms which will handle all of your e-mails. For example, Aweber and MailChimp are two popular ones. These programs can be engineered to send out a series of pre-written messages as fast as somebody signs up. In most situations you can choose to use a double opt-in process to provide help in protecting both you and your prospects from getting penalized due to spam complaints or not. I have found requiring prospects to approve their request for detailed information significantly decreases the amount of leads you will eventually get.

You’ll also want to write your mails to provide valuable content – not just a sales pitch. Think about it. How long do you stay subscribed to an email list that offers nothing more than a pretentious sales message every other day?

Consider also the data you ask for when you design your opt-in box. Folk don’t like giving out too much info at first, but always get the subscriber’s first and last names and you can have a box for any other info relevant to your business. For example, you could have a drop down box that lists the products on your site and from that you can find out specifically what information your customer is hunting for. If you have six different products you may then build six different lists within your email program and target information and other products in particular to those people.

When you set up autoresponders or any sort of e-mail campaign, it is vital that your mails are checked and checked again. Many individuals aren’t impressed by typos, and even more won’t read an e-mail that may be a mile long. Make your emails precise and to the point, and drafted in short paragraphs, in easily readable chunks.

Once your list has grown to a respectable size, you can send out a once a month newsletter, informing subscribers about new goods and services you have added.

Address your subscriber by his first name, not “dear customer” as is typically seen. Write your copy as if you’re writing to a friend, don’t blind customers with “get this” or “buy this'” it turns folks off. The best way to effect a sale is by helping folk, by giving them important information and anything free is usually good, for instance a free e-book.

Make sure that everything you send your subscriber is important and of value. If your “unsubscriber” list builds too swiftly, that may be a sure sign you are doing something wrong, although you’ll always get some folks that unsubscribe.

So understand that your autoresponder and the e-mails you send out are at the heart of your lead generation website. You would not have a lead generation website without it. So spend some time tweaking and refining this aspect of your system. Do not simply toss away a handful of email pitches. Relate. Form a relationship. Ask for feedback and participation.

A lead generation website never sleeps so that you can!

Want to find out more about Lead Generation Website, then visit Brian Jones’s site on how to choose the best Lead Generation Strategy for your needs.

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