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3 Online Marketing Strategies To Improve Your Small Business

Nov 29

Online marketing strategies are offered in many sizes and colors. Based on the needs of your business, some strategies may be more effective than others. There are a number of strategies that work almost all the time, no matter what industry you are in. The right combination can help your business generate more sales, entice new customers and establish itself within your industry. If this is your first adventure into the arena of online marketing, then consider the following three strategies to help you to get started:

Strategy 1: Be Involved with a Social Networking Profile

Social networks are collections of people who bond to converse and interact. One of the most popular websites are social networks, including Facebook and Twitter. Some websites utilize social networking tools along with other services, such as photo hosting. Social networking is extremely valuable to businesses for several reasons. First, it makes you more visible to internet users and much more readily found. Second, it allows consumers to quickly share your company’s information or products with others.

Social networks are also a place you can have interaction directly with your customers. This allows you to make a good impression and offer better customer service, even if someone isn’t yet an actual customer. Building your social networking profiles should be the important online marketing strategies you try. Make sure you link your profiles to your main website (and provide links to your site on each profile).

Strategy 2: PPC (Pay Per Click) Promotion Campaigns

Pay per click campaigns cost money, but can generate over they cost if you play your cards right. It all comes back to keywords. When using services like Google AdWords, you can select specific keywords. When these words are searched, your advertisement will appear. Always choose keywords that are relevant. Adding keywords that have nothing to do with your product or service just because they are popular may generate traffic for a limited time, but it won’t convert visitors into customers.

Be sure to check for alternative keywords that may be useful to search for products similar to yours. Misspelled keywords may be available at lower rates and may be searched often, so explore those options at the same time. Google also offers a keyword tool that shows how often each word was searched recently and makes tips for other keywords. Monitor your PPC campaign progress so you know when to change your keywords for optimum effect.

Strategy 3: Search Engine Optimize All Of Your Sites and Blogs

Before even thinking about any other online marketing strategies, be sure your website is fully search engine optimized. Every site you own and also each blog should be optimized for the best results. SEO makes it much simpler for web crawlers and real people to find you. Bear in mind that you can apply different keywords as the main focus on each individual page of content. This gives you more different options to pull in traffic to your website. Each keyword should fit naturally so it does not lower the quality of your content in the eyes of the human reader.

If you’re a small business owner looking to get a BIG presence online then you’ve found the right place here at Atlanta Online Marketing or Atlanta Internet Marketing. Thank you for coming to our page.. Free reprint available from: 3 Online Marketing Strategies To Improve Your Small Business.

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