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Cracking The SEO Code

Jun 03

How many times have you seen an article referring to SEO (search engine optimization) as a “Black Art” or “underhanded”, “manipulative”, “sleazy”, “deceptive” etc?. I could go on and on but you get my drift. The thing is – our industry has a pitiful reputation which is being reinforced on a daily basis by the media and word of mouth.

SEO is a relatively new marketing industry Although there are many purported experts, most of us who call ourselves SEO specialists are learning. The search engines are constantly in flux, so SEO techniques that worked yesterday may not necessarily work tomorrow. As a result, it is exceedingly important to keep up with the fervent pace of the Internet, and the search engines in particular.

If you’re like most other CEOs, the term “search engine optimization” will mean very little. Either that or it means expense! But it doesn’t have to be that way…if you feel like you’re standing in a dark room handing money to strangers to get you in the search engines, then this article is for you.

This is an article written by a business owner for other business owners and CEOs. It explains Search Engine Optimization (or SEO) in layperson’s terms. It won’t make you an expert, but it will give you some insight into what you’re spending your money on, what you should be spending your money on, and just as importantly, what you shouldn’t.

One of the frustrations of search engine placement is that your rankings are constantly fluctuating. The key to a successful search engine optimization campaign is creativity, perseverance and practice, practice, practice. Do not try to fool the search engines by “tricking” them with unsavory techniques (e.g., keyword stuffing, cloaking, hidden text) because you will risk having your web site lose favor with the search engines, or worse, getting banned altogether.

I’m sure you’ve heard the old clich: Content is king. Well, you know what, it is! Although the Internet is graphic-rich, it is a text-based medium. Information is what your visitors are seeking. If you web site doesn’t present the information they want, don’t forget your competitor’s web site is only one mouse click away.

It should be noted that we are talking presence AND future here: many of the classical techniques of search engine optimization are still working more or less successfully, but there is little doubt that they are rapidly losing their cutting edge and will probably be as obsolete in a few months’ time as spam dexing or invisible text – both optimization techniques well worth their while through out the 90’s have become today.

Take the time to visit: https://plus.google.com/111201865241764917068#111201865241764917068/about and http://www.folkd.com/detail/financial–advisor.com

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