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Does Email Marketing Work In 2013?

May 16

It is essential to have a clear grasp of how to correctly do email marketing. Your emails must reach your intended target and actually be read to be effective. Keep reading if you want to get the most useful tips around. My first tip is to always try to use your own email template, use your colors and logo in your emails. Customers already know your designs, logo and colors and they associate you with these details. So when they see these colors and designs in their emails, they’re more likely to not delete any mail you send to them.

It’s important that are certain you are sending correspondence only to those eager to receive it. When you do a mass mailing to random recipients, they are often received in a spam filter. They won’t know who you are, and then they will think about whether they care at all about the actual content or your email. They’re likely to delete your email, wasting everyone’s time, so mass spamming is not the way to get customers.

When the time comes to actually write a promotional email is important that you make your subject line short and sweet. Misleading subject lines will most likely get you a lot of unhappy subscribers, be honest and to the point with what you are offering. Remember even with email marketing honestly is still the best policy.

But perhaps one of the worst mistakes you need to avoid is adding people to your list without their permission. Make sure that the leads you get into your subscriber base are because they opted in. If there’s something you don’t want is having to reply to a bunch of angry subscribers who didn’t ask to receive anything from you.

By now you should have a few ideas on what you can do and what you can’t do when it comes to email marketing. Hopefully these tips help you get better results, remember the more people you get on your list the more potential sales you have down the road. Apply these tips and get to work.

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