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How Article Marketing Can Help Your Business

Jul 30

Even though article marketing is quite simplistic in its basic form, using article marketing effectively to promote your business can be a little tricky. While SEO and SEM marketing might be your eventual goal, writing articles and publishing them is a great way to bring readers interested in your particular niche to your website.

In theory, article marketing is pretty simple. You write some articles, publish them online and help answer people’s questions. But, how good are you at writing or when was the last time that you wrote anything longer than an email? Chances are your writing skills aren’t what they were back in college or even high school, if you’ve been out of school for some time. Often, this becomes a stumbling block for many business owners and potential article marketers and they give up before they’ve even really begun.

Writing helpful articles and using these articles to market your business is often the center of any good SEO campaign. Writing clever and helpful articles that your potential customers are going to like that cause them to want to read more written by you not only helps your SEO but it appeals to your customer’s psychological desire to do business with someone that has offered help in advance. Helping people should be your first priority while gaining favor in the eyes of search engines should be secondary.

While article marketing can help your SEO, it can also hurt your business and your website if you’re not careful. Some internet marketers and SEO companies use poorly written articles published to questionable websites. The thought behind this is that more is better. The more articles that you have out there with more links back to your website, the more it will help your website’s SEO. Ironically, fewer high quality articles published on sites that hold some authority in your niche are actually the way to go, as well as being a solid long term strategy. Poor articles on junk websites can drag your own reputation in the eyes of search engines down.

Successful article marketing depends upon many factors including a captivating title, a good lead into the article, informative content, a bit of an entertainment factor as well as a powerful closing that causes your reader to want to visit your website. Other technical terms such as keyword density and LSI keywords do come into play as far as the optimization of the article but readability is a much more important factor when it comes to true article marketing.

Ways of actually getting yourself and your business in front of your customers by having your articles published by those that own websites where your customers frequent is crucial to your success. Building a relationship with those website owners or becoming known by the webmasters of those websites can reap more benefits than having your articles sitting on hundreds of websites with little or no visitors.

If article marketing interests you and you think you’d like to give it a try, I encourage you to push through the first few obstacles that include writers block and fear of failure. Article marketing is a great way to get your name out there and get your business a little free advertising. Writing now is really no different than writing a book report when you were in school so there’s no reason why you can’t do this. Organize your thoughts and put them in writing and get to work at creating your first article for your first article marketing campaign.

Learn about effective article marketing by checking out our website. See for yourself how you can market your business online yourself.

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