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SEO With Content Marketing

Jul 21

Content marketing is a very popular term, which is being discussed a lot amongst the marketing and business development circles. But what does this actually mean, and how is it relevant to SEO?

What does Content Marketing include?

This is not the process of selling, it’s about getting information to your clientele and potential buyers. Non-interruption marketing is another way to look at it. When you give your clients valuable information rather than just trying to sell, they have a better knowledge and appreciation for your product. The theory behind this idea is that customers will come back time and again and remain loyal, when business like yours provide useful information to them, reliably.

Target demographics are more easily persuaded when they are attracted by valuable information that is tailored to meet the expectations of many types of consumers, who will then be more likely to continue utilizing your service or business.

What is the Result?

Content marketing alone will not generate leads and loyalty, but it can help an organization enhance its positioning as a thought leader and innovator, connect with audiences in a more authentic and personal way, and directly impact its Website’s search engine rankings and traffic.

With content marketing, you can take advantage of these tools to create articles, blog posts, microblogs, videos, podcasts, webinars, and more to establish thought leadership and build a relationship with your prospects and customers. When a customer needs help with their product or service and looks for information, your company provides the knowledge they need to educate, entertain, and engage them.

How Does SEO Relate To This?

With the advent of Google Panda and Penguin updates, unique content building has become one of the rules of pretty much every online marketing campaign. All of this creates very positive signals to search engines, and results in improved representation in the SERPS.

And good content will naturally get shared on Twitter, Facebook, Google Plus and Pinterest. Search engine rankings take into account the amount of engagement from social networking and sharing.

The type of content all depends on the industry of the company, and on what topics are most important to the target audience.

A good place for you to show the innovations that your company is making is a business blog, and you can show your services and products off in the way you would like to promote your section of the overall industry. Everything can be shared from the same place on a newer business blog platforms, and all content can be sent out from this initial source about your brand, all over the internet.

Content that is more compelling to some consumers comes in the form of videos. Research shows consumers who watch product videos are more likely to purchase than those who do not.

Many marketing campaigns now include the use of ebooks, as they are an effective tool. Ebooks can be an effective way of relating a lot of data or content to your customers. New Leads can be gathered from the use of ebooks, because a download is needed and during this process customers and potential clients will provide you with important data.

Content must be tailored for the consumer to keep brand loyalty high, and to make sure the right content is aimed at the right kind of consumer.

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