What is Seo?

The optimization of content on a website to gain better rankings on search engine result pages is a popular definition of “Organic SEO”. When Yahoo, Google, Bing and other giant search engines are asked to display relevant search results to people searching online, optimizing your site with organic seo helps them to select your site. Organic seo should not be confused with PPC, or paid search, which allows websites to have high rankings by paying to be placed up above and to the right organic listings. They usually are charged based on clicks, impressions or a combination of both.when someone selects the ad and ends up on the website, this is known as a click-through”.

The best way to achieve Organic SEO is by having a website that conforms to all of the rules within the algorithms used by search engines. Real organic content is the most important of all of the facets of organic seo. Fresh, unique, and relevant content is crucial for a great rankings. Practicing good organic SEO means creating a website that boasts quality content and offers real value to the visitor, has frequent updates, and uses rule-abiding processes. If the website follows these guidelines consistently, it will earn great rankings in the organic search results.

A long time ago, meaning 2-3 years, all that was needed to get your website found by search engines like Google was to stuff your homepage with relevant keywords, whether the copy was well written or not and update your copy once a month. Even before that, webmasters could get away with black hat techniques like text cloaking, a stealth method that involves writing keywords in white font in the margins of web pages. These words were not be seen by users, but would be indexed by search engines and helped to achieve a high rankings. These days, search engines are more able to detect efforts to trick them and have tightened up processes to prevent low quality websites being ranked high.

Google’s “Farmer Update”, also known as Panda, was a radical step taken by the search engine company to protect users from low quality search results. The update forced websites to review their published content in terms of quality of the writing, plagiarism or duplication of content from other sites, and unsavory practices such as keyword stuffing and cloaking text. This was a tremendous blow to content mills, many of which had multiple articles on similar topics published on their sites to provide platforms for online advertising, affiliate links and back linking to other websites

Since the Panda update’s implementation, Google’s first few pages of search results mostly show websites that are using good organic content practices. This has resulted in companies and SEO professionals scrambling to rewrite their content, check for duplication and take a close look at the quality of their linking programs. Because of this, organic content production has become a viable business in its own right. Organic SEO relies heavily on the use of best practices, as opposed to various schemes and tricks used by many websites. A website with quality organic content attracts links from other sites, which use it as a reference for their own content to enhance the user’s experience. If you follow these guidelines and continue to add quality content to your website on a consistent basis, you will get the great rankings you desire.

Do you need help with South Carolina SEO? We can help!

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