Recurring algorithm improvements over the past few years carefully mirror what Google is all about. The search engine giant’s philosophy is often encapsulated by this phrase: revolutionise what works and throw away what doesn’t. This simple, stern approach to business is probably among the great reasons behind the company’s growth and expansion throughout the years.
Do these relentless alterations and innovations influence everyone from the online market? Of course! But the massive overhaul really impacts the huge of population of optimisers and marketers who struggle to keep up with Google’s sudden gush of changes.
Interestingly, after stirring a major online brouhaha with the introduction of Panda in February of 2011, the Google Empire yet again launched a few interesting features that ultimately raise the bar with SEO. Dealing with Google’s fluctuating standards clearly means keeping up with all the fresh updates. After all, search engine optimisation is not just about learning what’s new and what’s not. The ideal approach is to explore present SEO trends and incorporate these elements when creating an effective marketing strategy that suffices the basic SEO requirements.
Here are significant SEO topics you must learn before you conquer the scene this year.
Retargeting Your Clients Google’s Display Network devises another ad innovation with Google Retargeting. With Google Retargeting, the limits of online promotion are defied and client profiles are revered. Instead of them finding you, you find them. Instead of purchasing ads to draw the attention of your target market, you can follow your prospects or previous clients and show certain ads to your target audience, wherever, whenever you wish. The outcome? Better sales!
Social Plus Search What happens when social merges with search? Well, Google knows the answer to that question. Although previously rumoured to spike up interest for its own social platform Google+, Google has definitely added value to the significance of social media by releasing the Search, Plus Your World feature. Google Search Plus Your World is predicted to colour the public viewing context with personal results.
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