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Web Design For SEO: The Single Most Important Optimisation Element That Must Be In Place

Nov 17

As an outcome of Google Panda 3.3, millions of websites which formerly enjoyed Page 1 ranking have nowadays evaporated and are still nowhere to be found in the search results. This poses a valid inquiry for companies: is search engine optimization still reliable among business services being presented to boost online marketing?

Google Panda 3.3 is the newest algorithm launched by Google. Along with it, Google checked for unnatural link building strategies including getting poor quality links from networked blogs as well as other low quality sources for SEO articles.

It’s not surprising that Google regularly modifies its algorithms. Because there are lots of content contributors and enormous number of websites in the web, Google has to always clean up the world wide web for those sites that are spammy, or those that supply nothing but mess to the web 100% for the intent of maneuvering PageRank. Previously, Google only penalised web sites that utilised link buying as course of action for building links. At this time, Google got smarter and reviewed websites that get links from low quality content.

With this endless chase for Google’s latest standards, companies might feel like investing on internet marketing by means of website creation and optimisation is risky and volatile. Is it smart to stop search engine marketing investments?

The quick answer is no. The web is still a major playing field in particular for start-ups and SMEs who have conservative cash flow and yet a great product offering.

Instead of being frightened by Google, businesses must align with Google’s optimization guidelines, regardless of these standards regularly upgrading.

To align with Google, website owners have a rule of thumb to abide by: What Google desires for its visitors. And Google only wants top quality, relevant content. Now, website owners must begin thinking about what Google wants from the very commencement of the site creation when they are just conceptualizing the website. Having zero content and all images on the site is just not good for Google, because it is just not able to index and understand what the site is about. Google has spiders as well as humans to read the sites. Having flash elements is also not good for the reason that Googlebot simply does not crawl flash.

While Google requires better quality in web sites, website owners must abide by with this raise in the bar. After all, there is nothing wrong about being the most excellent website, in Google and your possible customers’ eyes.

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How Online Businesses Can Benefit From SEO

Nov 01

Whether you’re an ordinary blogger or a corporate website manager, your objective is to attract readers. Publishing good content is essentially the key to high traffic, but this is not enough. With thousands of web pages being generated every day, getting readership can be difficult. And this is what makes SEO or Search Engine Optimisation a critical web strategy.

The Basics Of SEO

Even if you have the funds to advertise your website, remember that like you, most readers ignore paid advertisements. What they trust are the links generated by unpaid search results. These ‘real results’ are what SEO tactics are after. To accomplish this, you have to convince the search engine spiders that your website deserves a spot in the top results.

The most commonly used strategies when optimising a website include keyword usage, fresh and relevant content as well as important links to and from your site. Site owners who want their sites to rank well on search engines often use different but complimenting methods that include SEO-focused articles, meta tags, and pay-per-click marketing. These optimisation tools often help websites rank better when a particular search term that is associated with the site is being searched on different search engines.

Where To Get SEO Help

SEO entails a lot of work, and if you don’t have the time to employ this strategy, there is an easy option: choose paid results and obtain the specific keywords and rankings you want. This however means a big sum of money and competing with big corporate websites and famous businesses.

You can actually optimise your website all by yourself, although this may require a lot of time and effort in your part. A better option is hiring an SEO company which specialises in tailoring SEO tactics based on every website’s objectives. Aside from their main service, SEO companies offer everything from content creation to graphic design to web development and online advertising. Most of them offer all-inclusive packages and guarantee better website traffic in a matter of weeks or months.

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The Dangers Of Engaging In Black Hat SEO

Oct 31

SEO is recognised as an art of precision. The popular belief is that only well-crafted SEO campaigns have the same feel. These Internet business marketing plans have parallel features, and are seemingly produced similarly to bring in good results.

When placed under careful scrutiny, website pages that are ranking high possess the same essential elements: valuable content, crawler-friendly page structure, optimisable website designs and professional layouts.

Another question that captures the attention of most internet specialists is this: is there a means to determine what should NOT be done to wound website rankings? Fortunately, Google has identified certain methods that can potentially damage your online image.

Listed below are black hat SEO tactics that might get you in trouble:

Avoid stuffing your pages with keywords. The act of keyword dilution can be a major turnoff, particularly for your readers. Keyword density is a myth, and is no way relevant to the determination of your site rankings. The idea of impressing crawlers with exaggerated keyword usage is already a thing of the past. In case you don’t know, crawlers are too smart now to pay close attention to your abusive use of keywords.

Are you guilty of unnatural linking strategies? Beware! Crawlers are too intelligent to go after anything that smells fishy. If you’re using paid links, reciprocal links and excessive linking strategies, expect Google to go after you. Who knows? You might just be a victim of penalisation too soon!

Don’t hide content from your online users. Are you showing content to crawlers but not to your site viewers? Such deed, also known as cloaking, is a direct violation of Google’s Webmaster guidelines. Some websites take cloaking to another level, and even utilise similar colors for the text and background elements of their site.

Duplicate content must be avoided. Whatever you do, don’t go for anything copied. Boost the value of your website by offering well-written, well-research content to your readers.

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Learning About Invisible Duplicate Content

Oct 28

Are you getting annoyed that your SEO effort is not paying off? There could be some elements on your website that are hurdling your SEO. From time to time, these include duplicate content which is just not effortlessly seen by the inexperienced eye.

Opposite to what it indicates, duplicate content isn’t always apparent. Content should be checked for uniqueness not only on the web copy but in the meta titles and meta descriptions. These are text on the backend of the website that will not always be conspicuous to the non-techy web visitors, but which Googlebot will see.

There are times when both the website owner as well as the web developer aren’t aware of these duplicate content matters, and through these times, an optimisation expert can help out.

Webmaster Tools is helpful in many ways, including detecting and presenting duplicate html titles and meta description.

This is usually the case with tuition sites. As they have hundreds of tutors, tutor profiles are created for each one. The link to these tutor profiles could be named Tutor Profile – Tutor Name, and this is where duplicate content happens. Even if each profile is uniquely written, the duplicate is within the keyword Tutor that is on each and every profile.

Without being conscious of it, tuition websites may create duplicate content when they write their Tutor profiles. Assuming there are 234 tutors with each having a profile that is an html link with the title Tutor Profile 001, then Google will perceive 234 duplicate keywords on the website’s 234 tutor links.

This could also happen to any web site with a lot of products. For instance, a business selling high end pens might make numerous links to each product. If ever the html title is Pen 001 to 100, then certainly Google will label this as duplicate because of the keyword Pen taking place 100 times over.

It isn’t a dead end road for website owners who may employ quite a few html titles over and over again. They could just alter the title to ensure it is unique and keyword focused.

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Why SEO Has A Lasting Relationship With Google

Oct 27

Google released its new privacy policy on March 1. There are many things described in the revolutionary privacy policy but in understandable terms, Google has been gathering information and recording search behaviour of its web users so that they know very well what searches it will give its searchers best.

To demonstrate the usage of data collection, when using Gmail, you will notice that if recently you have sent several emails to lawyers, then the sponsored links appearing on the right hand side of the Gmail will display law-related services or links.

Is There An Affect To SEO Of The New Privacy Policy?

The quick answer to this question is, not a bit. If anything, the privacy policy reaffirms Google as a search engine, even if recently it has released its own edition of a social network, Google Search Plus Your World via Google+. Google will always focus on search, also it uses information which searchers give it or which it gets from end users in order to improve search.

It is possible the question on whether the new privacy policy impacts SEO is highlighted because Google will give a new search experience to users who are signed in to Google products. For instance, if you are using Google Docs and you want to send the document to someone in your Gmail, then the Gmail address of the person you are sending the document to will be displayed.

Do Google Users Have A Say On The Privacy Access?

Certainly you have a voice before Google. You could simply opt to toggle over search history and this will disallow Google to trace your search behavior. However you should understand that this will also bound Google’s ability to return the best relevant search result for you. You do have the liberty to choose what is going to best work for you.

One new product from Google is the social network website Search Plus Your World. Rather than the public search results, you’ll now be capable of finding out what your closest friends or relations think about a certain search query you have entered. For instance you are looking for pet store, so if people from your Google+ circles have shared about pet store, then this can come out on the search results over the public searches.

Whatever it can be, Google is going to be search driven and so SEO will always have a relationship with Google, particularly SEO strategies that unite with Google search philosophy.

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Learning Google’s Featured Innovations, Search Plus Your World And Retargeting

Oct 26

What is Google all about? Google is about making creative decisions at the right place and at the right time. Its continuous algorithmic improvements over the past few years mirror what this Internet giant stands for: meaningful innovations that can change the Internet landscapes. How does Google do this? It upholds and enhances what works, and drags what doesn’t.

Can Google prove its authority? Of course it can. And through figures, Google can determine how it has developed into remarkable Web entity. The announcement of the February 2012 search engine market shares only validates Google’s ability to topple and overshadow other minor search engine competitors. Last February, Google earned a whopping 66.5 percent share of searches, a second all time high monthly market share.

Do these persistent changes and innovations affect the online market? Of course. Truth is, these changes practically influence everyone. It is only the large population of optimisers and marketers, however, who need to confront the bulk of added work to keep up with Google’s abrupt stream of modifications.

Google introduces, yet again, a new set of features after Google Panda’s launch in early 2011. What does this act mean? Google doesn’t plan to stop to its innovation spree! This means that online optimisers and Internet marketers need to be wary, watchful and aware of the latest Web trends every now and then. After all, responding to Google’s fluctuating standards only means keeping up with all the recent updates. It also means raising the bar, and constantly searching for ways to utilise the ideal practices. The trick is to probe into current SEO trends and integrate these elements when creating an effective marketing strategy that meets basic SEO requirements.

Here are significant SEO topics you must kow before you conquer the scene this year.

Retargeting Your Clients This latest ad creation from Google’s Display Network certainly breaks the confines of typical online promotion. Rather than purchasing ads to captivate customers, you now are gifted with the privilege to easily follow your potential clients and previous customers and have the ability to present certain ads to this particular audience, wherever, whenever you wish. The great part is that you’ve got control over your advertisements. You select what to show, when to show it and who to show it to.

Social Plus Search What happens when social searches fuse with public search? Well, Google can answer that question. Even though formerly rumoured to spike up interest for its own social platform Google+, Google has definitely added value to the significance of social media by releasing the Search, Plus Your World feature. Google Search Plus Your World is anticipated to paint the public viewing context with personal results.

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How To Keep Your Website In Good Shape

Oct 23

What does it take to craft a web site that conquers the online stage? Well, you ought to have more than just a long winding list of guidelines and tips. Because website development is a difficult entity to master, you need more than just creative inspiration to push through. You must have determination, focus and attention to details to create a masterpiece. In fact, you must understand the views of the designer, developer and optimiser, before you can create the right approach to the process of conceiving a website.

The usual production period for a website may span from weeks to months. During this time, designers should remain enthusiastic about their online project as it is crucial for them to keep the web site in tip top shape. What is needed to create a website that stands out from the rest? Here are the secrets to having a website that is functional and compelling.

Good markup language connotes meticulous web development skills. As a web developer, you should make sure your HTML practice is above par. Continuously validate your markup language and keep a close eye on your codes. Style your elements and ensure correct headings and listings are implemented.

Keep your meta data intact. To do so, you will need to evaluate the SEO elements of your website. Without proper optimisation methods, the website faces the threat of underperforming, and being buried under a pile of other websites! To avoid this unfortunate incident, make sure you create titles and descriptions that are appealing and interesting.

Do you want to get the most capable form of web development services available? Look no further. If you want to know the way to having effective online presence, hire the services of the best web design company Singapore. These companies give you a taste of both worlds: ideal website design and development solutions and result-oriented SEO campaigns.

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Negative SEO: The Perils That It Brings

Oct 23

The competition in the SEO industry is incredibly tough. Intense pressure and expectations from clients keep most optimisers on their toes, working day in and day out to produce tangible results. As days pass by though, the challenges are becoming more difficult to mount. Some fall off, some stay at the top. Some lose, some win the laborious SEO game.

There is impending danger when a certain optimiser do not accomplish the results. Sometimes, when these internet specialists frown upon the results, they result to unethical means just so they can get even with their competitors. It may be hard to believe, but the SEO industry is being tarnished by dirty tactics from time to time.

Issues concernig negative SEO have been going on for many years. Negative SEO pertains to the idea of acting out illegal deeds and malicious strategies to get a certain site to fall off SERPS, diminish rankings, and get banned by Google or other search engines. The alarming aspect of negative SEO is that it is NOT the website owner who performs these malicious tactics, it’s the competitor or hacker who desires to make the victimised website look awful and bad in the eyes of Google.

Negative SEO, according to Rand fishkin, can be done in numerous ways. Some try to incorporate viruses, malwares and spam links hacked websites and blogs. Some choose excessive spam reporting so that their opponents are immediately knocked out. Some even exert effort to point illegal links to victim web sites so that Google may perceive the supposed irregularities.

Do you wish to eradicate the idea of being a victim of negative SEO? Sure you can. With the professional assistance of a professional website design and SEO company, you can! Because SEO Singapore is one of the best in the world, you don’t have to worry about the results that you’re after. If you want your site to enjoy maximum online security, hire a recommended web design company in Singapore today!

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Better End User Experiences With Cross Linking

Oct 17

Links are useful weapons in the SEO warfare. Links, whether external or internal, complement the SEO picture. Over the years, many optimisers have used a wide array of link building strategies to secure higher rankings for their websites. But is there a definite formula that works? Unfortunately, not a lot of companies would care to share their secret recipe for success.

Effective link building approach is revered to be one of the best options for SEO. For the strategy to be successful however, Internet marketers must bear in mind to employ both internal and external linking tactics. External linking and internal linking can be compared to the human feet, one can’t stand upright without the other. A linking strategy with dominant impact is only possible when you complement your external linking strategies with onsite cross linking.

SEO Purpose Of Onsite Cross Linking Nowadays, when all focus is on external link building, it’s easy to forget the use of cross linking. Onsite cross linking is the method by which you link web pages to other relevant pages within your own site. An internal link-building strategy such as onsite cross linking can be of great help when done correctly. Here are the benefits for your website:

Cross linking presents a great end user experience to your visitors. Think of cross links as guides to your users. Linking certain pages to other equally important pages not only enables you to promote other pages of your site, it also allows you to assist your readers in finding content sources that may be of interest to them. The outcome for this ideal link architecture? Better page views and wonderful navigational experiences.

Cross linking leads to better site indexing. If your site does not get indexed comprehensively, have no worries. Using internal linking enables the search engine spiders to crawl your text links and follow hyperlinks.

Consider Internal Linking As Part Of SEO Strategy If It Offers Value To Users No doubt, cross links are effective, if and only if, you do it from the user’s perspective. Internal linking must provide value and great user experience. If not, might as well do away with it.

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The Significance Of Penguin Update

Oct 13

Every now and then, the Internet world endures uproars here and there. When does it happen frequently? When Google introduces a new update or rolls out a new penalty! This is happened when Google introduced the Penguin update on April 24 this year and influenced majority of business entities online.

So what is the talk about? It’s clearly about the perceived biased of Google. Many entrepreneurs are furious at the Silicon Valley monolith for two reasons: one, Google continues to issue or roll out updates without sufficient update. Two, its Penguin update hurt the performance of some good websites while other bad websites are still out there, roaming freely without getting penalised.

But must Google be blamed for all these fluctuations? Is Google responsible for these lost website rankings? Not really. If you’ve been a victim of the update, then it is not beneficial if you blame the unexpected roll out of Google penguin. Why? Because the issues you faced today would have probably lashed at you anyway, at some point. And the only thing you have to do is fix the errors that plagued your web site.

What must you do to recover your rankings and reach the top? You must work on your campaign. Identify the flaws of your plan. Scrutinise the minute details of your tactics. Have you immersed in black hat SEO before? You will have to admit that dealing with black hat isn’t the best way to go up.

An SEO and web development company Singapore will easily tell what you need to do to make sure your SEO approach ends up successful. So what are you waiting for? Collaborate with that expert and start your SEO campaign all over again. Remember, all you need is a good website design, a result-oriented SEO plan, and a good SEO expert to hit the top spot!

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