You probably have read a lot of articles and complimentary tutorials on how to get on the frontpage of Google and you wonder, why are there diverse approaches to SEO? Shouldn’t there one which works?
It’s true you will find different ways to undertake SEO. Actually, one SEO practitioner said there in fact isn’t wrong or right way so long as the target of ranking Page 1 is met.
Google, for example, only allows white hat SEO and penalizes link buying. It’s a common black hat SEO tactic to contact high PageRank web sites and pay them for their link, but Google is against this. If caught, Google can penalize your website until it is nowhere in the search results to be found. Google desires natural inbound links and gets your website up in the ranking, not for the inbound links but for one thing only – information.
To rank in Google naturally and for the long run, sites should do three significant things: onsite optimization, offsite optimization, and making a Google+ account.
1. Onsite or on-page optimization. SEO starts with setting up your web site to join the search results or ranking race. This implies resolving your web site so that it easily permits Google to find it out of the billions of websites competing for one keyword. Onsite optimisation requires 20 or more things that need resolving on the website, like placing robots.txt file to permit Google bot to index the site, rewriting weird urls, resolving canonical issues, inserting both html and xml site map and ensuring that the web site has sufficient web copy which Google can see.
Prepare your site by placing unique meta descriptions as well as meta titles. Understand that Google has zero tolerance for duplicate copy, knowning that duplicate content will relentlessly crash your rankings. When all these onsite issues have been fixed, generate and install Google Analytics on all pages of the website so you can easily observe traffic and make improvements on the site to reach your desired traffic.
2. Offsite optimisation. Simply put you must update your web site with fresh and premium content so Google can pick it up and attribute it to your account as a reputable source.
3. Google+. Make the most of Google+ as well as absolutely Google involves personal search results into the organic searches as well.
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