How To Recognise Bad SEO Companies
2012
Interestingly, reports about big brands getting penalised arise time after time. One incident that particularly obtained the ire of Google and the interest of the SEO masses is the corporate website of the popular retail store in the US, JCPenney.com. This controversy disturbed the online world, especially when the company revealed that it had relied on a nefarious SEO company for its rankings.
The desire of the majority of companies to bag Google’s top spot may imply several dangers. Sometimes, this ravaging desire can be out of control especially when they choose to work with just anyone who pretends to know search engine optimisation. Because the Internet is a breeding ground of scammers and spammers, this mindset cannot be tolerated. When searching for an SEO provider, let utmost caution and pragmatic thinking guide you. You cannot just accept any offer without understanding your SEO partner!
The mistake of selecting an incompetent provider can boomerang. What do you lose? Almost everything. You not only lose your site rankings and money, you also lose your identity!
They often say that prevention is always better than cure. In this case, this rings true. Before you hire, take time to sift through your options, comprehend the competencies of your aspiring SEO partners on your list and figure out whether or not they have the proficiencies to amplify your site rankings with speed and efficiency.
To lessen the complexity of your decision-making process, here are two lines that immediately spill that an SEO firm isn’t worthy of your trust.
They have a secret relationship with Google. This is completely false. They think they have a connection with Google but the truth is, they don’t. Google doesn’t rely on payments and connections to mold their organic ranking results.
They have secret SEO techniques that work. Keep an eye on anything offered that bears the word secret. In the SEO industry, nothing is secret. Google has comprehensively laid down every guideline and every rule that’s beneficial to Internet marketers. So if an SEO firm tells you they have secret optimisation techniques that do wonders to your rankings and web designing offerings, do not listen.
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