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Learning Google’s Featured Innovations, Search Plus Your World And Retargeting

Oct 26

What is Google all about? Google is about making creative decisions at the right place and at the right time. Its continuous algorithmic improvements over the past few years mirror what this Internet giant stands for: meaningful innovations that can change the Internet landscapes. How does Google do this? It upholds and enhances what works, and drags what doesn’t.

Can Google prove its authority? Of course it can. And through figures, Google can determine how it has developed into remarkable Web entity. The announcement of the February 2012 search engine market shares only validates Google’s ability to topple and overshadow other minor search engine competitors. Last February, Google earned a whopping 66.5 percent share of searches, a second all time high monthly market share.

Do these persistent changes and innovations affect the online market? Of course. Truth is, these changes practically influence everyone. It is only the large population of optimisers and marketers, however, who need to confront the bulk of added work to keep up with Google’s abrupt stream of modifications.

Google introduces, yet again, a new set of features after Google Panda’s launch in early 2011. What does this act mean? Google doesn’t plan to stop to its innovation spree! This means that online optimisers and Internet marketers need to be wary, watchful and aware of the latest Web trends every now and then. After all, responding to Google’s fluctuating standards only means keeping up with all the recent updates. It also means raising the bar, and constantly searching for ways to utilise the ideal practices. The trick is to probe into current SEO trends and integrate these elements when creating an effective marketing strategy that meets basic SEO requirements.

Here are significant SEO topics you must kow before you conquer the scene this year.

Retargeting Your Clients This latest ad creation from Google’s Display Network certainly breaks the confines of typical online promotion. Rather than purchasing ads to captivate customers, you now are gifted with the privilege to easily follow your potential clients and previous customers and have the ability to present certain ads to this particular audience, wherever, whenever you wish. The great part is that you’ve got control over your advertisements. You select what to show, when to show it and who to show it to.

Social Plus Search What happens when social searches fuse with public search? Well, Google can answer that question. Even though formerly rumoured to spike up interest for its own social platform Google+, Google has definitely added value to the significance of social media by releasing the Search, Plus Your World feature. Google Search Plus Your World is anticipated to paint the public viewing context with personal results.

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