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The New Rules Of The Ranking Game: SEO After Google’s New Algorithms

Oct 07

SEO is like an intense car chase with Google. The search engine giant modifies algorithm about 500 times over a year, leaving web site owners, optimisers and web designers always chasing after Google wherever it takes the game.

Ironically, there is only one reason Google puts a great deal of energy into engineering and launching these numerous algorithms: to improve user experience.

If one wants to rank a site to the top, then creating the web site and optimizing it with the user experience at heart, besides mere ranking and conversion, will push Google to rank the web site to the top. Google is telling us that while SEO is good, ranking will easily follow if the website is indeed liked by site visitors and by Google.

Google Panda 3.3: Google Rewards Sites For Search Quality

Lately, Google rewarded websites with quality content; boosting them in the ranking position while demoting “low quality” sites, which Google categorised as those that receive backlinks from poor quality sites in return for low quality articles circulated in mass. Google termed this webspam. In its aftermath, Panda 3.3 sent millions of sites falling 100 places from the searches. Observers say that sadly, this new release from Google had an impact on smaller but good quality sites as well.

In recollection, this might have been harsh of Google. There is certainly nothing technically sinful about mass creating and mass circulating content. The worldwide web has numberless websites, therefore several hundred distinctive variations of top of the range content is needed to be able to link up with these websites. Indeed, the focus have to be on the quality of the content being mass circulated. Google is right in flagging low quality content circulated in mass as webspam. This kind of content does nothing but clutter the world wide web, and Google is doing a great job cleaning things up.

Google’s Page Layout Algorithm: Creating Sites To Pass Google’s Standards

Even before when it released the now prevalent Panda, Google released the page layout algorithm which lays the rules for the way Google wants web pages to appear when web users visit them on the search. Google keenly warned web sites that if they didn’t offer above-the-fold content, or if they bury content under advertisements or images, then it will not rank these websites high.

These new Google algorithms on web page layout and search quality must prompt site owners to modify their approach to web design and SEO to think about the consumer experience first and to permit the ranking and conversion to effortlessly be a result. Seeing that there are millions of competing websites in the world today, Google recognizes that optimisation cannot be set aside. Helping the website ranki means utilising sensible SEO methods and being a site that individuals naturally love.

The trick on the chase is this: While Google indicates to the world that it desires the most effective experience for its searchers, it doesn’t describe, and might not manage to definitively describe what’s best. Thus, the relentless chase with Google.

Author’s note: An update to this post is Google’s release of Panda 3.5 which it now identifies as freshness algorithm, whilst the webspam algorithm has been officially termed the Penguin.

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