Seo Meister – Internet Marketing Directory

With Penguin update, Google has effectively conveyed the message to everybody. The message is loud enough to stimulate the unscrupulous entities on the Internet, and leave them in a terrified state. Sadly though, this update also influenced even hardcore white hat SEO firms. The idea of punishing legit sites is sending majority of the Internet population in an incessant guessing game.

Why? Because in a mere blink of an eye, the search results fluctuated just like that. High ranking web sites dropped several places and lost their dominance. Although initially formulated to impede the notorious existence of unscrupulous web sites, the Penguin update’s broad reach has lashed at legit web sites.

Is there a need for a well-devised SEO plan? Of course. Through the Penguin update, Google conveys the intended message pretty well: black hat SEO is bad for your website. How can you hit a first page result if you don’t adhere to Google’s webmaster guidelines. The only way to the top is through white hat SEO!

Google loves to hate black hat SEO. Specifically, it hates schemes like spun content, illegal linking, paid directory links, cloaking in web designing, duplicate content, keyword stuffing and all other facets of black hat SEO. If you want to eliminate the threats of getting a penalty from Google, then exert effort to get rid of black hat SEO. Better yet, undergo a thorough web site clean up!

Keep away from dangerous websites. Backlinks from dangerous websites do not add value to your website. Analysts say that Google is not impressed with the prohibited link to me and I’ll link to you approach. The algo update determines the relevancy of the sites you’re linking to. Do not settle for illegal or paid backlinks if you want to stay away from trouble or penalties.

Produce fresh, updated content that has great value to your website visitors. Penguin hates crappy content that’s either cloaked or keyword diluted so produce only good content that satiates the thirst for knowledge of online users.

Hire a white hat SEO company in Singapore to formulate your Internet marketing plan.

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Whenever you’re looking for something online, you always refer to the websites on the first page of the search engine result list. Well, guess what. Everybody does. This is why in building your company website, you should consider including an onsite blog that features SEO-focused articles. Blogging, especially when done on a regular basis, is a sure way to draw the attention of potential clients and boost your website’s search result rankings.

Face it-readers don’t spend their time knowing a company’s mission and vision. What they need is content that’s beneficial in one way or another. The content may inform, raise solve a problem, give tips, and entertain. To win an audience, SEO articles should be written with these goals in mind. While marketing the company is important, sales pitches easily turn off potential customers and should be avoided.

SEO articles boost rankings. Regular posting of tasks increases your website’s online visibility inasmuch as engines are always looking for new pages. Every now and then, engines return to your website and check out if it has published additional content. If it has, they index the update and accordingly adjust your web rankings.

With regular posting of SEO-focused articles, your website certainly gets more opportunities of matching peoples’ searches. If you satisfy readers with your content, they will also tend to share the information to others through blogs, forums, RSS feeds, and social networking accounts. With better exposure comes the better chance of being located and therefore of getting more web traffic.

SEO articles enhance business reputation. To get the best out of SEO, it’s important that the website posts articles regularly, ideally at least once a month. Regular posting encourages Internet visitors to come back for more informative and interesting articles and therefore maintain a steady amount of traffic. It also affords the company to update its target customers regarding news, events, promos, and other offers.

Today, uniqueness and originality is a big deal in writing web content. If readers come across an article that they cannot find anywhere else on the web, they’ll keep visiting the website and treat the company with trust and respect-the condition necessary to win customers’ loyalty.

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Similar to the world’s most technologically sound nations, Singapore is growing its mark in the online industry. Interestingly, the Lion City is gradually stepping away from the traditional methods. Recognised as the most culturally diverse business hub in Asia, Singapore continues to expand at a tremendous pace to dominate the market space of the World Wide Web.

It’s not really a big shock if this progressive Asian nation shifts from conventional to more technologically sound alternatives. With the rising number of people engaged in online activities daily, it’s simply more logical if business professionals turn to the Web for promotion. People do things on the Web: they study, study, play, bond, promote and purchase!

Singaporean business professionals are looking to conquer the massive marketplace of the Web. And what triggered this instant transition? Well, the potentials of conducting business online have pretty much inspired these entrepreneurs to take advantage of the burgeoning population of Internet users through search engine marketing.

Search engine marketing in Singapore paves the way for a stressful journey to the top. For beginners, it may come across as a phenomenal task! If online marketing is new to you, have no fears. You can always seek the help of a trustworthy SEO company. Always conduct a thorough hunt. Never settle for a mediocre service provider.

Onboarding an SEO firm surely requires careful deliberation. Why? Because the last thing you wish to happen is to get robbed by an SEO agency that’s offering services that aren’t only ineffective, but also costly! Before working with a certain firm, think about your long terms goals and determine if your chosen SEO partner is able to deliver these targets according to plan.

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You probably have read a lot of articles and complimentary tutorials on how to get on the frontpage of Google and you wonder, why are there diverse approaches to SEO? Shouldn’t there one which works?

It’s true you will find different ways to undertake SEO. Actually, one SEO practitioner said there in fact isn’t wrong or right way so long as the target of ranking Page 1 is met.

Google, for example, only allows white hat SEO and penalizes link buying. It’s a common black hat SEO tactic to contact high PageRank web sites and pay them for their link, but Google is against this. If caught, Google can penalize your website until it is nowhere in the search results to be found. Google desires natural inbound links and gets your website up in the ranking, not for the inbound links but for one thing only – information.

To rank in Google naturally and for the long run, sites should do three significant things: onsite optimization, offsite optimization, and making a Google+ account.

1. Onsite or on-page optimization. SEO starts with setting up your web site to join the search results or ranking race. This implies resolving your web site so that it easily permits Google to find it out of the billions of websites competing for one keyword. Onsite optimisation requires 20 or more things that need resolving on the website, like placing robots.txt file to permit Google bot to index the site, rewriting weird urls, resolving canonical issues, inserting both html and xml site map and ensuring that the web site has sufficient web copy which Google can see.

Prepare your site by placing unique meta descriptions as well as meta titles. Understand that Google has zero tolerance for duplicate copy, knowning that duplicate content will relentlessly crash your rankings. When all these onsite issues have been fixed, generate and install Google Analytics on all pages of the website so you can easily observe traffic and make improvements on the site to reach your desired traffic.

2. Offsite optimisation. Simply put you must update your web site with fresh and premium content so Google can pick it up and attribute it to your account as a reputable source.

3. Google+. Make the most of Google+ as well as absolutely Google involves personal search results into the organic searches as well.

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Interestingly, reports about big brands getting penalised arise time after time. One incident that particularly obtained the ire of Google and the interest of the SEO masses is the corporate website of the popular retail store in the US, JCPenney.com. This controversy disturbed the online world, especially when the company revealed that it had relied on a nefarious SEO company for its rankings.

The desire of the majority of companies to bag Google’s top spot may imply several dangers. Sometimes, this ravaging desire can be out of control especially when they choose to work with just anyone who pretends to know search engine optimisation. Because the Internet is a breeding ground of scammers and spammers, this mindset cannot be tolerated. When searching for an SEO provider, let utmost caution and pragmatic thinking guide you. You cannot just accept any offer without understanding your SEO partner!

The mistake of selecting an incompetent provider can boomerang. What do you lose? Almost everything. You not only lose your site rankings and money, you also lose your identity!

They often say that prevention is always better than cure. In this case, this rings true. Before you hire, take time to sift through your options, comprehend the competencies of your aspiring SEO partners on your list and figure out whether or not they have the proficiencies to amplify your site rankings with speed and efficiency.

To lessen the complexity of your decision-making process, here are two lines that immediately spill that an SEO firm isn’t worthy of your trust.

They have a secret relationship with Google. This is completely false. They think they have a connection with Google but the truth is, they don’t. Google doesn’t rely on payments and connections to mold their organic ranking results.

They have secret SEO techniques that work. Keep an eye on anything offered that bears the word secret. In the SEO industry, nothing is secret. Google has comprehensively laid down every guideline and every rule that’s beneficial to Internet marketers. So if an SEO firm tells you they have secret optimisation techniques that do wonders to your rankings and web designing offerings, do not listen.

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Today, SEO services are offered everywhere by anyone. The abrupt boom of the search engine marketing industry continues to lure the attention of both legit SEO minds and corrupt pretenders, and inspires them to offer SEO solutions to those who are in need of a swift online marketing boost. Sadly, the explosion of the population SEO service providers has stirred controversy over the past months. Which among these providers can really cater to your SEO requirements? Well, you have to find the answers.

Found below is a checklist that can help you differentiate helps providers from crooked identities.

Seek results. Ask for the list of previous cases they’ve dealt with in the past. A good SEO company would voluntarily submit their previous cases for your scrutiny if they wish to wow you. After all, what is the most effective way to prove their exquisite workmanship? Surely, it’s by showcasing their achievements that come in the form of tangible results!

Go for a clear SEO partner. Work with a service provider that is willing to explain every detail to you. As a client, you have all the right to know the methods and strategies that they’ll use on your website. In doing so, they must make you aware of what’s going on. A reliable SEO firm never leaves customers in a guessing game, to wonder and find out that the methodologies implemented are worthy of a penalty!

Count on an SEO company with intensive knowledge of design and development. A great SEO company must not focus on content optimisation. Because the bulk of SEO demands on site optimisation, it is imperative for your chosen group to be familiar with web design and development.

If you don’t want to be the next victim of a dishonest SEO company, you must be extra careful! It’s okay to amplify your advertising through search engine optimization, but you must remember that it takes real effort from a reputable SEO Singapore company to formulate the results!

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It is factual that SEO or search engine optimization is not a strict Science. Depending on how you look at it, SEO could be a game you play with Google and try to win, or a mind boggling and frustrating maze or puzzle you cannot seem to determine. This may be for the reason that some people carry out SEO while not anchoring their approach to SEO on solid principles. Many people make the blunder of thinking that creating articles on their blog using the correct keywords and the correct keyword density is enough to make the blog appear on the front page of Google.

If your website is struggling in the ranking even if you think you are doing SEO right, here are three items which are often hidden that may be stifling your SEO triumph.

Keyword Focused And Sufficient Web Copy

The first thing to check is content. If the web site homepage has more images than texts, then Google will not be able to index the website more efficiently. Having more copy on the web site than photos on it is in fact SEO responsive. Just make certain that the web copy is rich with focused keywords.

Check The Period Of Your Website’s Domain Name Registration

Most web site owners don’t care much regarding the number of years their site domain name is signed up. Some just register their domain name for the minimum one year. But registering your domain name for five years or more is actually good for ranking. It indicates to Google that you are a genuine website and not a fly-by-night organisation. Google will then have greater confidence in voting for you to appear on its front page.

Assess The Site Diagnostics By Google Webmaster Tools

It is very essential to carry out onsite optimization before offsite optimisation. Onsite optimization is preparing a site or blog for joining the SEO race. It is similar to putting an engine on a sports car. The engine, which is the website or blog, is “cleaned” of items which Google will not want, and built in with things which Google wants. Offsite optimization, which is article writing, is similar to the gas that the sports car needs to zoom past the others. Certainly, without a sturdy engine, the car won’t in fact start no matter how greatly you fill it up.

Diagnostics by Google Webmaster Tools will detect these unseen errors. Web site owners must principally pay attention to duplicate meta description as well as meta titles. Google has no tolerance for duplicate content. This is like missing a screw in the engine which will then just cause the gas to leak.

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Google is no doubt the web’s top search engine, and for this reason the company poses itself as leader in building online search innovations. Google continues to improve its services particularly in helping online visitors find the information that they want. From time to time, it upgrades its algorithms to avoid sites that use improper SEO tactics. With these algorithmic upgrades, the company also advises website owners to make adjustments in their SEO Singapore activities.

SEO Singapore And Google Upgrades

In 2011, Google launched a big algorithmic development which it called the Panda. This change sorted out websites that perform keyword stuffing, publish poor or duplicate content, and carry out other intolerable SEO techniques. Google’s Panda shook the rankings of thousands of websites on the web and compelled website owners to go over the quality of their website design and content.

This year, Google made another search result modification through the Penguin. This time, Google wanted to sanction more websites that explicitly implement tricking, manipulative, and irresponsible optimization. Concerned with this new big change, site owners worldwide are working hard reorienting their SEO strategies to secure their results rankings.

Responsible SEO Singapore

The Panda and the Penguin aim to encourage website owners to be fair and to only rely on white hat activities. White hat, as the term implies, refers to good and acceptable optimization methods that allow a website to properly and honestly introduce itself in terms of theme, length, keywords, and whatnot. To secure better rankings, website owners are advised to follow the standards of web creation. They should provide helpful and unique content, avoid unnecessary and repetitive use of keywords, and exchange links only with reputable sites.

A cleaner and more organized web design can also help sites to be more appealing in the algorithms of Google. Good design makes it easier for users to navigate a site and easier for Google’s web crawlers to index its content. Most of all, it reduces the temptation of using illegal optimization methods and eventually makes a more mature SEO Singapore.

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Recurring algorithm improvements over the past few years carefully mirror what Google is all about. The search engine giant’s philosophy is often encapsulated by this phrase: revolutionise what works and throw away what doesn’t. This simple, stern approach to business is probably among the great reasons behind the company’s growth and expansion throughout the years.

Do these relentless alterations and innovations influence everyone from the online market? Of course! But the massive overhaul really impacts the huge of population of optimisers and marketers who struggle to keep up with Google’s sudden gush of changes.

Interestingly, after stirring a major online brouhaha with the introduction of Panda in February of 2011, the Google Empire yet again launched a few interesting features that ultimately raise the bar with SEO. Dealing with Google’s fluctuating standards clearly means keeping up with all the fresh updates. After all, search engine optimisation is not just about learning what’s new and what’s not. The ideal approach is to explore present SEO trends and incorporate these elements when creating an effective marketing strategy that suffices the basic SEO requirements.

Here are significant SEO topics you must learn before you conquer the scene this year.

Retargeting Your Clients Google’s Display Network devises another ad innovation with Google Retargeting. With Google Retargeting, the limits of online promotion are defied and client profiles are revered. Instead of them finding you, you find them. Instead of purchasing ads to draw the attention of your target market, you can follow your prospects or previous clients and show certain ads to your target audience, wherever, whenever you wish. The outcome? Better sales!

Social Plus Search What happens when social merges with search? Well, Google knows the answer to that question. Although previously rumoured to spike up interest for its own social platform Google+, Google has definitely added value to the significance of social media by releasing the Search, Plus Your World feature. Google Search Plus Your World is predicted to colour the public viewing context with personal results.

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